Author: Wen Juan
Publisher: Guangxi Normal University Press
Publication date: June 2021
ISBN: 978-7-5598-3030-2
On the basis of abundant historical materials, this book analyzes and explains how the Commercial Press, an important publishing institution in modern and contemporary Chinese literary history and even cultural history, has made overall planning for the publication of fiction books and magazines in light of modern publishing concepts, and achieved remarkable success in the fiction business through a mature cultivation mechanism of fiction writers and translators, a sound copyright system, and an influential marketing approach, thus acting as an adaptor and leader of the trend of translated fiction, a promoter and practitioner of the shift of 'fiction revolution', a flexible coordinator between the trend of the times and the market demand, and a gatherer and supporter of excellent modern and contemporary fiction writers and translators. From the perspective of the Commercial Press, it attempts to further study the history of modern Chinese fiction through a new lens, explore the modern origin of contemporary Chinese fiction with the Commercial Press as the carrier, and identify the connection between modern Chinese fiction and contemporary fiction studies, thus providing new inspiration for the study of contemporary fiction. Also, by discussing the Commercial Press’s role in the evolution and transformation of modern Chinese fiction into contemporary fiction, it provides typical references with historical and enlightening significance for studies of the relationship between Chinese literature and politics, economy, and culture.
